The latest Joint National Listenership Report (JNLR) shows that Bauer Media Audio Ireland audience growth continues with the combined audience of the group growing to 1,762,000 listeners weekly and 1,083,000 listeners daily.
BMAI is the most popular commercial radio group in Ireland accounting for 21% of all prime-time listening in Ireland and is the Number 1 group for listening share in the key audience demographics of 15-34-year-olds, 20-44-year-olds, and 25-54-year-olds.
The latest results show a strong performance and impressive audience growth across the portfolio of stations which include Today FM, Newstalk, 98FM, SPIN 1038 and SPIN South West.
Today FM has achieved its highest weekly reach in 10 years with an audience of 929,000 (up 52,000 year on year). With an 8.8% prime-time Market Share, Today FM recorded increases across all its main prime-time programmes. It is Ireland’s Number 1 commercial station and the second largest radio station in Ireland with 220,000 more weekly listeners and more than 50% greater listening share than RTÉ2FM.
Newstalk has registered strong weekly reach growth and now has an audience of 784,000 and a National prime-time Market Share figure of 7.0%. The latest results show audience increases across all primetime shows with all-time high results for the Newstalk Breakfast with Ciara Kelly and Shane Coleman, Lunchtime Live with Andrea Gilligan, and The Pat Kenny Show, which is has become Newstalk’s biggest ever programme. Newstalk also cemented its place in Dublin as the second most listened to station with an all-time high prime-time Market Share figure of 11.9%.
The results continue to show that SPIN is Ireland’s leading youth radio brand. SPIN 1038 has further grown its position as the Number 1 Music station in Dublin, extending its lead over FM104 on daily and weekly reach.
SPIN South West continues to show its dominance in the region with a primetime market share figure of 12.2% and it remains the Number 1 station in the region, ahead of RTÉ Radio 1 on daily reach.
98FM delivered another strong performance with growth on all key audience measures including weekly reach, daily reach and market share positioning it well for continued audience growth in 2022.
Commenting on the latest JNLR, Bauer Media Audio Ireland CEO Simon Myciunka said:
We are delighted that the growth our stations experienced during the pandemic has continued. It is evident that our leading audio brands are in tune with audience demands and deliver the mix of music, entertainment and talk radio listeners want.
Radio continually justifies its place in the modern media mix. With a combination of live and on demand content delivered both digitally and via FM, radio is an incredibly attractive medium to connect advertisers with audiences.
Congratulations to the whole team at Bauer Media Audio Ireland, it is a combined effort that delivers results like these and everyone should be proud of the great work that’s done each and every day