Thursday, 28th July: The latest JNLR results for the period July ’21 – June ’22 have been released and Today FM has plenty to celebrate after increasing its market share to 9.1%, its highest in over a decade. While Ray Foley (Weekdays 2pm-4:30pm) didn’t take long to win audiences over. Having only returned to Today FM at the start of the year, he has seen his listenership jump to 143,000, an increase of 11,000 in this timeslot since last year. Ray’s show already has a higher audience reach than any weekday show on RTE 2FM .
Meanwhile Ian Dempsey (Weekdays 6am-9am) remains the undisputed ‘King of Breakfast’ with a morning audience that now exceeds 200,000 since the programme announced its new start time of 6am earlier this year.
Matt Cooper continues to have The Last Word with his audience increasing by 4,000 in the last year, now with a drive time audience of 174,000.
Despite a slight dip (down 2,000 Year on Year) Dermot & Dave (9am–12pm) continue to dominate in the mid-morning timeslot, entertaining an audience of 203,000 every weekday making them once again the largest commercial radio show in Ireland.
Pamela Joyce, who began hosting lunchtimes on Today FM earlier this year, is enjoying a 134,000 strong audience at midday while Paula MacSweeney holds the highest audience on weekday nights ahead of all of Ireland’s other evening music shows with 33,000 listeners.
There is now 900,000 people tuning to Today FM weekly and almost half a million (449,000) every day, widening the gap even further between the most listened to station in Ireland for 20-44 year olds and RTÉ 2FM.
Commenting on Today FM’s success, James Brownlow, Managing Editor, Music & Entertainment, Bauer Media Audio Ireland said: “Bauer Media is already home to Ireland’s biggest commercial radio shows and personalities and these latest audience figures from Today FM really showcase that. The station has seen the biggest growth in the market, thanks to Ian at Breakfast, Dermot & Dave and The Last Word with Matt Cooper having achieved multiple audience on records over the last 3 surveys. This year’s additions of Ray Foley, Pamela Joyce and Paula MacSweeney to new shows have further enhanced the listener experience.”