Radio listenership in Ireland continues to flourish, according to the latest Joint National Listenership Report (JNLR) which shows that 3.4million people tune into radio every weekday.
Bauer Media Audio Ireland, with a portfolio of national, regional and local stations including Today FM, Newstalk, 98FM, SPIN 1038, SPIN South West, Cork’s Red FM and iRadio has recorded a record weekly audience of 2.18million listeners with daily listenership standing at 1.42 million.
Bauer Media Audio Ireland’s station portfolio now has an all adults prime-time Market Share of 27.7% rising to 41.9% of 25-44 year olds.
At a national level, both Today FM and Newstalk saw big success with Newstalk recording its largest ever audience performance.
Newstalk saw increases and record highs across all key audience metrics and now with 852,000 listeners each week, a market share of 8.2 % and a daily audience of 489,000.
The Pat Kenny Show has achieved record listenership of 229,000, up 55,000 listeners in the last year making it the most listened to show on commercial radio in Ireland while Newstalk Breakfast with Ciara Kelly and Shane Coleman have also recorded and all-time high audience of 157,000 listeners.
Today FM moves ever closer to a Weekly Reach of 1 Million, having increased weekly audience to 992,000 in this latest report and a Market Share of 9.5%. Ian Dempsey rules breakfast with an audience of 216,000, while Dave Moore holds the largest audience on Today FM with 228,000 listeners. Louise Cantillon at lunchtime is proving successful with audiences drawing in 139,000 listeners.
In Cork, Red FM delivered a strong performance with a Market Share of 20.6% and a Weekly Reach of 179,000. The Neil Prendeville Show continues to grow audience, with its listenership now standing at 77,000.
In Dublin, SPIN 1038 is the most listened to music station in Dublin with a Weekly Reach of 266,000 and the station’s breakfast show ‘Emma, Dave and Aisling’ has once again achieved its highest ever audience of 52,000 listeners.
iRadio recorded a very successful performance achieving a weekly reach of 358,000 listeners, up 13,000 since the last results and a market share of 7.8%. iRadio’s drivetime show ‘Dave & Fionnuala’ saw a big increase in listenership, jumping 7,000 listeners to 82,000.
In Dublin, 98FM increased its Weekly Reach to 188,000 while SPIN South West maintains its position of biggest station in the region across Weekly and Daily Reach with a 12% Market Share.
iRadio recorded a very successful JNLR book with its latest figures achieving a Market Share of 7.8% (+.6%) and a Weekly Reach of 358,000 (+13,000 BoB). iRadio’s flagship drivetime show Dave & Fionnuala saw a big increase in listenership, jumping 7,000 to 82,000 (BoB).
Commenting on the results, Bauer Media Audio Ireland CEO Chris Doyle said:
“This is a brilliant set of results for Bauer, our teams work so hard to deliver world-class content and it is great to see their efforts being recognised and appreciated by audiences.
With nearly one million listeners a week to Today FM and Newstalk achieving all-time highs, we are very proud of these accomplishments along with significant performances from our other brands, including Red FM, iRadio, 98FM and SPIN, all contributing to superb results”