Thursday, 15 August: Radio listenership in Ireland has increased once again, according to the latest Joint National Listenership Report (JNLR) which shows that 3.87million people tune into radio every weekday.
Bauer Media Audio Ireland, with a portfolio of national, regional and local stations including Today FM, Newstalk, 98FM, SPIN 1038, SPIN South West, Cork’s Red FM, iRadio and more recently Beat 102 103 now entertains a record weekly audience of almost 2.3million listeners (2,283,000) with daily listenership standing at 1.5million.
Bauer Media Audio Ireland’s station portfolio now has an all adults prime-time Market Share of 29%, rising to 43.5% of 25-44 year olds.
At a national level, Newstalk saw a phenomenal performance recording its largest ever audience performance, growing listenership across the entire daytime schedule to record its highest ever market share of 8.9% (+.7% BoB)
Newstalk now has 869,000 listeners tuning in each week (+18,000 BoB) with a daily reach of over half a million (514,000), a jump of 25,000 listeners since the last JNLR survey.
The Pat Kenny Show has beaten its own record and increased listenership to 244,000 (+15,000 BoB), maintaining its position as the most listened to show on commercial radio in Ireland. Newstalk Breakfast with Ciara Kelly and Shane Coleman also recorded and all-time high audience of 168,000 listeners (+11,000 BoB), as did Lunchtime Live with Andrea Gilligan, now at 137,00 (+19,000 BoB).
Today FM continues to edge towards a Weekly Reach of 1million, with the latest report showing a listenership of 988,000 and market share of 8.9% – maintaining its position as the largest commercial station in Ireland. The Ian Dempsey Breakfast Show has an audience of 210,000 every morning (-6,000 BoB), while Dave Moore remains the biggest show on Today FM with a listenership of 223,000 (-5,000 BoB). Weekends on Today FM enjoyed a strong performance in this survey, with Block Rockin’ Beats (+9,000 BoB), KC (+11,000 BoB) and Weekend Breakfast with Alison Curtis all growing audience.
Red FM has charged ahead in the Cork radio market, widening the gap against its nearest competitor on all key metrics. Red FM’s market share is now at 21% while its weekly reach of 177,000 and daily reach of 129,000 positions it as the market leader. Breakfast with KC is the biggest morning show in Cork with an audience of 48,000 (+1,000 BoB) while The Neil Prendeville Show also maintains its leading position, with a listenership of 75,000 (-1,000 BoB).
In Dublin, SPIN 1038’s Breakfast Show Emma, Dave and Aisling has beaten its own record to achieve and all-time high listenership of 59,000 listeners (+7,000 BoB) with the station also leading the Dublin market on daily reach, now at 141,000 (+6,000 BoB). 98FM celebrated increases across the board today: market share (4.8%), weekly reach (191,000) and daily reach (82,000) as well as audience growth in all daytime shows: 98FM’s Big Breakfast with Rebecca & Brendan adding 3,000 listeners, now at 37,000 while Brian Dowling & Suzanne Kane now entertain an audience of 33,000 (+5,000 listeners BoB).
iRadio has grown its weekly audience by 12,000 in the past year to achieve a reach of 349,000 while SPIN South West increased its weekly reach to 154,000 (+7,000 BoB) this time around.
Commenting on the results, Bauer Media Audio Ireland CEO Chris Doyle said:
“This is a stellar performance from Bauer, with lots of all-time highs being recorded.
Congratulations to the Newstalk team for a truly outstanding result. It’s also fantastic to see such strong numbers from SPIN and Red FM in their respective markets.
We have the very best team across Bauer, who consistently create and deliver amazing content that connects with audiences across Ireland, every day”