Ruth Fitzsimons has been appointed Director of Digital at Bauer Media Audio Ireland where she will become a member of the BMAI Senior Leadership Team.
She will be responsible for furthering the digital transformation of Bauer Media Audio Ireland leading a high-performing team to deliver best-in-class digital products underpinned by innovative and outcome-led content and distribution strategies. With listeners and commercial partners as a key focus, Ruth will make data-informed decisions and support the business in delivering audience insight across all areas of its operations.
Bauer Media Audio Ireland owns and operates a portfolio of media channels with a strong focus on commercial radio and digital audio. The company is the largest commercial radio operator in Ireland reaching over 2.28 million listeners a week through our brands Newstalk, Today FM, 98FM, SPIN, Red FM, iRadio and Beat. The company has also become a leading podcast producer in Ireland with Off the Ball and GoLoud productions.
Chris Doyle, CEO, Bauer Media Audio Ireland said: We’re very pleased to welcome Ruth to our team and as she joins us at an important point in our growth and development. With ambitious plans for 2025 and beyond, I see Digital having a key role in building a platform for further success. Her peerless experience will elevate our offering even further as we welcome existing and future audiences to a new world of entertaining and engaging digital content that they have not experienced previously.”
Ruth Fitzsimons, Director of Digital, Bauer Media Audio Ireland said: “We want to replicate the company’s huge success as the dominant radio group in the digital audio space. By offering exciting new digital content, supporting creative talent and bringing new products to market, we will attract new audiences and clients, build the loyalty of current audiences and ultimately helping to deliver our commercial ambitions. I’m looking forward to working with the leadership, creative, technical and sales teams to deliver that potential.”
An award-winning radio producer and journalist with credits in the UK and Ireland including BBC, LBC, RTÉ and Newstalk, Ruth was formerly Head of International at Sport Social Podcast Network, Europe’s largest sports network. Prior to that, she was the former Managing Director of Podfront UK, a joint venture between two of the world’s biggest podcast companies, Stitcher and Wondery.
Ruth has also held the role of SVP International Operations at Audioboom. She is on the Advisory Board of the Podcast Show.
Digital Offering and Advertising Partner Relationships
Bauer Media Audio Ireland’s digital offerings include the nation’s leading sports brand Off the Ball and Go Loud, a digital audio content production house and aggregator platform and for radio, podcasts and music. Advertising partner relationships are managed through Media Central, an agency sales house, the Bauer Media Audio Ireland team and audioXi, Ireland’s largest digital audio advertising exchange.