Thursday, 17th August: The latest JNLR listenership figures for the twelve months to the end of June have been released which show further growth since the last listenership results. Over 3.7 million Irish Adults listen to the radio every week, demonstrating the continued popularity of radio.
Today FM has smashed a number of records in the latest JNLR report, chief among them a daily reach of 500,000 (+34,000 BoB) while the station’s weekly audience climbs ever closer to the 1million mark, now at 938,000 (+55,000 BoB). These huge audience gains position Today FM at a 9.8% primetime market share (+.5%). The latest figures are a significant milestone in Today FM’s history, achieving its largest audience in over a decade.
Every show on the Today FM prime time schedule has reason to celebrate, recording huge audience increases in their respective timeslots.
The Ian Dempsey Breakfast Show (06:00 – 09:00) continues to draw in listeners from across the country. Showing his appeal knows no bounds, Ian Dempsey’s audience now stands at 221,000, an impressive increase of 13,000 listeners since the last JNLR book 3 months ago.
Speaking after he received today’s results, Ian Dempsey said: “What can I say? Only thanks… thanks to every single person who chooses to spend breakfast time with us. You wouldn’t be in this game if you didn’t love what you do – I love it, the team loves it and I’ll see you in the morning!”
The Dermot and Dave show (09:00 – 12:00) went out on a high, literally! The dynamic duo grew their audience to 216,000 in the past quarter (+12,000 BoB), a fitting way to mark the success of Dave Moore and Dermot Whelan as morning radio heavy hitters. While Dermot Whelan bid an emotional farewell to Today FM listeners, last week, Dave Moore is set to launch his brand-new show on Today FM on Monday, 28th August. Dave Moore on Today FM will see Dave bring his infectious energy, warmth, wit and (very) bad jokes to a new and exciting show format.
Meanwhile, Pamela Joyce is proving a hit with a national audience at lunchtime reaching record breaking new heights as her lunchtime show (12:00 – 14:00) welcomed almost 10,000 new listeners breaking to take her 2-hour blend of music, entertainment and witty repartee to 145,000 (+9,000 BoB).
Thrilled with her ever-growing audience, Pamela Joyce commented: “I’m absolutely over the moon with the latest figures. The show team have worked so hard over the past year to bring the show to where it is today and I’m so grateful for their support and commitment. To the Today FM listeners: I can’t thank you enough for tuning in and always being up for the craic!”.
Today FM’s Ray Foley (14:00 – 16:30) has certainly brought his A-game to national radio with an afternoon audience of 173,000 (+10,000 BoB). Foley has consistently grown listenership since he joined Today FM last year and the latest results mark the biggest audience in that timeslot in the stations history.
Ray Foley said: “I’ve always known that the discerning Today FM listener loves top quality radio, but I’m so grateful that you choose to listen to me instead. This is the best job in the world, JP and I are having the best time. Genuinely thank you so much for listening and joining in. Tell your friends!”.
The Last Word on Today FM(16:30-19:00) reinforces its prime position in the drive time radio market, now commanding an audience of 174,000 (+7,000 BoB) as listeners opt for Matt Cooper’s inimitable style of current affairs, debate, and conversation.
There were gains too across Today FM’s weekend schedule; Weekend Breakfast with Alison Curtis now reaches a Saturday morning audience of 185,000 (+6,000 BoB) while Alison’s Sunday show also increased its listenership to 157,000 (+7,000 BoB). Music and Sport with Louise Cantillon is also proving popular with national audiences with 141,0000 listeners tuning in on Saturdays (14:00–18:00) (+7,000 BoB).
Commenting on the figures, Fyona Smith, Managing Editor Today FM said: “Our audience is at the heart of everything we do, and we believe in exceeding expectations. Thank you to those who join us every day. We hope to continue to surprise you. Today FM is celebrating and our JNLR numbers reflect the dedication and commitment from Irelands’ incredible Today FM team”.
James Brownlow, Managing Editor, Music & Entertainment at Bauer commented: “By any standards, today’s JNLR results are quite incredible. This is an unbelievable performance by Today FM, across all shows through the weekday. It’s a super endorsement of all the passion, energy, and efforts of the whole Today FM team. To see national audiences, continue to choose Today FM day after day is what we’re all here for”.
