Today, Bauer Media Audio – Europe’s leading digital commercial radio and audio operator – has announced that it has completed its acquisition of iRadio – the leading youth music station serving listeners in the West, North West, North East & Midlands region of Ireland
In joining Bauer Media Audio, iRadio will be provided with access to leading audio innovations, digital expertise and unmissable content opportunities, ensuring that it continues to grow and develop, and meet the needs of its commercial partners and audience.
With iRadio’s addition, Bauer Media Audio extends its reach in Ireland, to more than 2.1 million listeners every week, and grows its total audience across Europe to more than 61 million weekly listeners.
Speaking on the news, Chris Doyle, Interim CEO, Bauer Media Audio Ireland stated:
“It is exciting to welcome iRadio to Bauer Media Audio. This acquisition builds on our commitment to provide top quality content for audiences and outstanding advertising services to clients. We look forward to working with the talented iRadio team”.