Thursday, 10th February: The latest JNLR results show thatToday FM continues to grow audience, registering its biggest weekly audience in more than 10 years.
Today FM saw huge gains across both its weekly and daily audience. There are now 929,000 people tuning into Today FM every week (+52,000 YoY) and 453,000 each day (+38,000 YoY) maintaining its pole position as the most listened to station in Ireland on a daily basis for 20-44 year olds.
Every show across Today FM’s daytime schedule attracted new listeners during the last survey period including Dermot & Dave (9am – 12pm) who grew their audience to 208,000 (+3,000 BoB) cementing their status as the biggest show on commercial radio in Ireland.
The nation’s favourite Breakfast presenter, Ian Dempsey was also celebrating good news after increasing his breakfast show audience to 184,000 (+6,000 BoB). The Ian Dempsey Breakfast Show now starts an hour earlier, broadcasting on Today FM from 6am – 9am every weekday morning.
Mairead Ronan leaves Today FM on a high, handing over an audience of 143,000 (+11,000 BoB) to new lunchtime host Pamela Joyce who started her show (12pm – 2pm) in recent weeks and has received rave reviews for her irreverent style and audience interaction.
Today FM’s performance widens the gap with RTÉ 2FM even further. Today FM now reaches almost 220,000 more listeners every week.
| TODAY FM | v | RTÉ 2FM | Difference | |
|---|---|---|---|---|
| Market Share: | 8.8% | 5.7% | 3.1% | |
| Listened Yesterday | 453,000 | 328,000 | 125,000 | |
| Weekly Reach: | 929,000 | 710,000 | 219,000 |
In the afternoon timeslot of 2pm – 4.30pm, Fergal D’Arcy leaves the station with a healthy audience of 134,000. Ray Foley takes over this timeslot and launches his new show on Today FM from next Monday, February 14th.
In the ever-competitive drive time slot, The Last Word with Matt Cooper (4.30pm – 7pm) had another hugely impressive JNLR performance, this time smashing a 10 year record to reach an audience of 173,000 (+3,000 BoB). Commenting on the latest results, Matt Cooper said: “We’re thrilled to have our largest audience in a decade. It seems we’re hitting the right note with our content on The Last Word, a smorgasbord that delivers the right taste for our listeners!”
Commenting on Today FM’s success, James Brownlow, Managing Editor, Music & Entertainment, Bauer Media Audio Ireland said: “Bauer Media is already home to Ireland’s biggest commercial radio shows and personalities, but these latest audience figures from Today FM are a different class – in the last 3 listenership surveys, Today FM has seen the biggest growth in the market, thanks to Ian at Breakfast, Dermot & Dave with Ireland’s biggest commercial radio show and The Last Word with Matt Cooper which has achieved its highest audience on record”