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Bauer Media Audio Ireland is Number 1 Group for Key Audiences in latest radio ratings

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Bauer Media Audio Ireland is Number 1 Group for Key Audiences in latest radio ratings

Bauer Media Audio Ireland is Number 1 Group for Key Audiences in latest radio ratings 2360 1575 Bauer Media Audio Ireland

The latest Joint National Listenership Report (JNLR) shows that Bauer Media Audio Ireland has a combined weekly reach of 1,733,000 listeners weekly and 1,077,000 listeners daily. 

BMAI is the most popular commercial radio group in Ireland accounting for 20.65% of all prime-time listening and is the Number 1 group for listening share in the key audience demographics of 15-34-year-olds, 20-44-year-olds, and 25-54-year-olds.

The latest results show a strong performance across the portfolio of stations which include Today FM, Newstalk, 98FM, SPIN 1038 and SPIN South West.

Today FM is Ireland’s Number 1 commercial radio station on all top line audience measurements with a primetime Market share of 9.1% and 871,000 weekly listeners, more than 193,000 ahead of RTÉ2FM. 

The Ian Dempsey Breakfast Show is the nation’s largest commercial radio programme with 199,000 listeners, while Ray Foley has grown audience since his return to Today FM with 149,000 people tuning in to his afternoon show, bringing the listenership in this timeslot to its highest in over a decade.

Newstalk has added 17,000 listeners over the last year, growing weekly reach to 784,000 listeners while registering a national prime-time Market Share figure of 7.1%.  Newstalk remains the Number One commercial station in Dublin on market share and daily reach while nationally, it is the Number One talk station for 20 – 44 year olds on daily reach.  

The latest results show an all-time high result in the breakfast time-slot with Ciara Kelly and Shane Coleman on Newstalk Breakfast reaching an audience of 147,000.  

Today’s results show SPIN is Ireland’s leading youth radio brand with SPIN 1038 the Number One music station on weekly reach in Dublin with 275,000 people tuning in, putting it more than 50,000 ahead of all other music stations in the capital.  The success of SPIN is replicated at SPIN South West where the weekly audience has increased to 159,000

Following a relaunch under the banner of ‘Dublin’s Good Times’ early this year, 98FM has increased its primetime market share by 0.4% to 5.4%.

Commenting on the results, Bauer Media Audio Ireland CEO Simon Myciunka said;

‘With all of the change and uncertainty of recent years, radio’s mass reach and high engagement has been a welcome constant.

Within that environment, Bauer Media Audio Ireland continues to deliver audience at scale across news and current affairs, music, entertainment and sport, allowing advertisers to access those audiences in both live and on demand environments.

A huge congratulations and thanks to the entire team, who’s hard work and dedication ensures our brands continue to play an active and relevant role in the lives of our listeners’.