98FM has premiered a new breakfast campaign across the city, promoting its new morning show 98FM’s Big Breakfast with Rebecca and Brendan.
In line with its most recent brand campaign, the creative goes big on 98FM’s strong red brand colour while a large ’98’ features on the top left of the creative alongside updated ‘Love it’ messaging to ensure creative ownership by 98FM. Dublin listeners are encouraged to love waking up to 98FM on weekday mornings from 7am in the company of new breakfast hosts, Rebecca and Brendan.
The campaign is running across a variety of outdoor formats in Cycle 19 and 20 this September, including 48 sheets, metropoles, retail 6 sheets and digital AdTower screens. A full digital campaign is set to run across paid social, digital display and VOD platforms in line with the outdoor advertising.
98FM has also announced a massive €10,000 cash giveaway to run on 98FM’s Big Breakfast this September, kicking off from 7am on Monday 7th September. 98FM’s €10K Payday giveaway will see Dublin listeners given the chance to win their part of €10,000 over the space of a fortnight with listeners encouraged to tune in to 98FM’s Big Breakfast for their chance to win.
Love waking up to 98FM’s Big Breakfast with Rebecca and Brendan, weekday mornings from 7am only on Dublin’s 98FM.