New Visual Identity and Brand Tag Line Revealed
In the first major rebrand for the station in over 15 years, Newstalk introduces a new logo, visual identity and brand tagline.
The newly unveiled look comes following significant audience research and brand development work with agency partner Dynamo.
With a weekly audience of 786,000 listeners, Newstalk is the talk station for a new generation. The Newstalk on-air schedule and content proposition has evolved significantly over recent years and has been successfully resonating with audiences, demonstrated in strong listenership and digital audience growth. This update harmonises the Newstalk brand and product offering.
The new visual identity includes a dual font logo which plays on the two elements of the Newstalk brand name while placing distinct emphasis on the TALK element of the brand which delivers personality, opinion, and unmissable moments.
The TALK element of the main logo will also be used as a graphic device within layouts to reinforce and further highlight the importance of the talk element of the brand.
The new Newstalk logo is supported by an icon device for use on social media and digital applications and a new bright primary colour palette and fonts that reflect a more contemporary brand. The update sets Newstalk apart from its competition and makes the brand fit for purpose in a multimedia environment.
Newstalk has unveiled a new tagline, ‘Conversation That Counts’ which features in marketing and audio communications. This new tagline demonstrates the importance of the two-way communication with the audience which is an integral part of the Newstalk brand and reflects Newstalk’s commitment to cover the issues that impact the lives of the Newstalk audience.
The new visual identity of Newstalk has been rolled out across all touch points and the new brand will be supported by a significant above the line marketing campaign launching in early June.
Managing Editor of Newstalk, Patricia Monahan commented today.
‘With already strong awareness, now was the perfect opportunity to refresh the Newstalk brand, evolving it to better reflect the product offering and position Newstalk as a more modern, dynamic and relevant media brand.
The new look for Newstalk and brand tag line delivers on this and will be a key element in widening the appeal of Newstalk, making the brand more accessible and reaching new audiences’.
Conor Wynne, Deputy Managing Director, Dynamo added.
‘We are delighted to see the results of months of hard work with Newstalk come to life. From redefining the brand’s strategy under the insight that it’s easy to present the facts but it’s difficult to inform opinion, the Newstalk brand relaunched under the strapline ‘Conversation that Counts’, is now refreshed and fit for purpose across every aspect. We’re counting on the new brand to make a marked impact across all audiences.’
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